One pin tells you nothing: Maps re-ranks every few blocks. SEOWings drops a grid over your client's whole service area and records the pack position at each point, monthly, against the same keywords.
The top-3% score is the share of grid points where your client sits in the Maps top 3. Compared against the market leader's ceiling, it answers the question agencies usually guess at: is this a relevance problem or a proximity problem?
Tracked with month-over-month deltas per keyword, per city. Green appears when it climbs.
Below a fraction of the leader's ceiling: build topical authority. Near it: build landmark pages where the grid fades. The engine names the move.
Every cell ranked 4 to 6 is a near-miss: one landmark page from the pack. They arrive as a work queue with map links.
Grids per market: track Vancouver and Victoria on the same client with separate centers, spacing, and keywords.
Every grid run also records who actually occupies the top 10 at the grid center: their review counts, ratings, and GBP categories. The entry bar stops being folklore.
| pos | listing | reviews | rating |
|---|---|---|---|
| 1 | competitor a | 125 | 4.8 |
| 2 | competitor b | 49 | 4.9 |
| 3 | competitor c | 24 | 5.0 |
| 7 | your client | 11 | 5.0 |
The real number of reviews the pack demands in this market, not a national average.
Which GBP categories the winners run, and which ones your client is missing.
If even the leader only holds a fraction of the grid, the market is fragmented and winnable. That changes the plan.